SEXWAX
Sex Wax
In the beginning, Zog asked friend and artist, Hank Pitcher, to design a label for the new surf wax. Not one to shy away from controversy, Hank came up with a visually intriguing logo bearing the name "Sex Wax".
Hank liked the name because it sounded phonetically cool.
Hank liked the name because it sounded phonetically cool.
Zog liked it because it was attention-grabbing, absurd, and a great spoof on Madison Avenue's not so subtle attempts to use sex to sell a product.
